Meet The Creative Team!
We sat down with Grace Rugen, the Creative’s Team Director for this years Silver Needle Runway, for an exclusive interview!
Major: Digital Media
Minor: Fashion Merchandising
Creative Team Members:
Carrie Brian - Junior, Rachel Cyr - Sophomore, Taylor Durand - Junior, Barbara Kirwan - Junior, Erika Rothman - Sophomore, Gabby Tamburro - Junior, Cory Ward - Sophomore,Shelby Wilson - Senior, Jillian Wozniak - Freshman
K&E: What are the main goals/responsibilities of your team?
Grace: Anything creative and visual basically. We deal with the whole aesthetic of the show. It starts with the logo and coming up with the "theme". Then a mood board is created and a style guide that is used as a guide for everyone to reference back to make sure that everyone is staying on brand and style. From these materials we work very closely with communications to come up with all the graphic design for the show which includes posters, invites, programs, decals, merchandise, press kit, and any social media posts just to make sure its on brand. Our Audio/Visual division of the team works hard at creating all the promo videos and promo photoshoots as well as all the videos that are played during the actual show. We also come up with the soundtrack for the show and the cocktail hour. Another huge part of our team is coming up with the runway layout, treatment, and staging as well as any special installations for decoration in the cocktail hour space.